Two-thirds of American adults are overweight or obese. Health officials have warned that the portion sizes that the food industry are producing are a major factor. A serving of ice cream is fine to eat every once in awhile, but Americans sometimes view a serving as the entire pint.
Foods that are made to help you slim down have been around for decades. A new ultra-low calorie product which is a 150 calorie pint of Arctic Zero is the new food for Americans to talk about. Similarly, commercials for a 64-calorie beer from Chicago-based MillerCoors being heavily marketed this year, shows a tiny martini or petite glass of wine against a full bottle of brew. Also, the website for its competitor, Anheuser-Busch’s Bud Select 55, shows that you can burn off the product’s 55 calories with just a 54-minute nap. Also, Tofu Shirataki noodles from California-based House Foods America Corporation, offer two 20-calorie servings per 8-ounce package, but they say it’s almost impossible that you won’t eat the entire bag.
Sales of Arctic Zero, which was introduced in 2009, have grown 15 to 20 percent per month for the past 18 months, Pandhi says. Arctic Zero is made of whey protein and gets its sweetness from organic monk fruit, an Asian gourd the company says is 150 times sweeter than sugar. Tofu Shirataki noodles are made by blending tofu and the root of konnyaku, an Asian yam.
Are American’s being healthier by eating lower-calorie foods in order to feel like it is okay to consume more throughout the day? Are portion sizes the main factor of why Americans are so obese today? Are we getting enough nutrients throughout the day by consuming lower calorie new food products that are coming into market?
Many dietitians are committed to the idea that portion sizes must come down. But some say these products could help people slowly who are struggling to control their weight. They might also be useful when feeling extra hungry and people start to binge eat.
Source: http://www.washingtonpost.com/business/industries/the-new-trend-in-diet-foods-appeal-to-americans-desire-for-more-more more/2011/07/26/gIQAYQzqaI_story_1.html