Israel Bans Underweight Models In Advertisements

“The law was set by one of Israel’s top model agents, Adi Barkan, who said in 30 years of work, he saw young women become skinnier and sicker while struggling to fit the shrinking mold of what the industry considered attractive.

A new Israeli law is trying to fight the spread of eating disorders by banning underweight models from local advertising and requiring publications to say when they use altered images to make women and men appear thinner. This law appears to be the first attempt by any government to use legislation to take on a fashion industry accused of helping with eating disorders by idealizing extreme thinness.

In Israel, about 2 percent of all girls between 14 and 18 have severe eating disorders, which is a statistic similar to other developed countries, said anthropologist Sigal Gooldin who studies eating disorders. The new law requires models to produce a medical report, dating back no more than three months, at every shoot that will be used on the Israeli market, stating that they are not malnourished by World Health Organization standards. According to that standard, a woman 5 feet 8 inches (1.72 meters) tall should weigh no less than 119 pounds (54 kilograms).”

I believe this is a good model to follow in Israel’s footsteps all over the world. Models are becoming extremely thin and most models, not all, are becoming this thin in an unhealthy way. What are your thoughts, comments?

Source: http://yourlife.usatoday.com/health/story/2012-03-20/Israeli-law-bans-underweight-models-in-ads/53666706/1  USA TODAY

http://ibnlive.in.com/news/israel-bans-underweight-models/241694-2.html IBN LIVE

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2 thoughts on “Israel Bans Underweight Models In Advertisements

  1. Very interesting. I wonder if other countries will follow suit? Would be nice to see a study a year or two from now, if the law remains in effect, looking at average BMI for Israeli models before and after, judging compliance with and effectiveness of the regulation.

    • I agree, I really hope other countries will follow in their footsteps to help stop eating disorders and the distorted images in advertisements the public believes is real. Thanks for the comment!

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