Campaign for New Pepsi NEXT Invites Consumers to ‘Drink it to Believe it’

“Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola. Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category. Pepsi NEXT is crafted from the right mix of cola flavor and a blend of sweeteners to closely mimic the taste curve of a regular cola.”

What do you think about the new Pepsi NEXT product? Will you be a consumer of this product? Even though there is 60% less sugar than Pepsi-Cola, does that make it healthier?

Source: http://www.multivu.com/mnr/54979-pepsi-next

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