Kellogg Introduces Nearly Two Dozen Products in Early 2012

Are you a fan of Kellogg’s products? Well it looks like they are coming out with new products to satisfy their customers..


  • Kellogg introduces nearly 2 dozen new products in the U.S. and expects 15% of 2012 global sales to come from products introduced in previous 3 years.
  • New snacks from Special K include Cheddar and Southwest Ranch cracker chips and granola bars with fiber and protein.
  • Eggo introduces Simply Eggo waffles made without artificial color, flavoring or preservatives and hand-held on-the-go Eggo Wafflers.
  • Kellogg’s launches new cinnamon-inspired flavors of Frosted Mini-Wheats Little Bites® and Kellogg’s Raisin Bran® plus caramel nut Crunchy Nut.

In the frozen food aisle, Kellogg is introducing several new products, including Simply Eggo waffles made with no artificial colors, flavors or preservatives. For families seeking an on-the-go breakfast with no syrup required, Eggo is introducing hand-held Eggo Wafflers. In addition, as more and more consumers cut back on meat consumption, MorningStar Farms® introduces veggie Meal Starters™ meatballs, a convenient new option for recipes that call for traditional meatballs.

Kellogg Company’s portfolio features new additions to the Special K lineup, including new Cheddar and Southwest Ranch varieties of the extremely popular Special K Cracker Chips. New Special K Granola bars provide consumers with a satisfying snack choice that includes 4 grams each of fiber and protein. Cookie lovers will enjoy new options from Keebler®, including new Jumbo Fudge Sticks Mint cookies and Fudge Stripe Dark Chocolate cookies.


  • Krave cereal

Krave cereal is a crispy, multi-grain shell outside with smooth real chocolate inside. Available in two flavors – Chocolate and Double Chocolate – Krave is based on a cereal that is already a hit in Europe.

  •  Crunchy Nut Caramel Nut cereal

The newest variety of Crunchy Nut features golden corn flakes drizzled with caramel and topped with real peanuts in every bite. It’s a delicious combination of sweetness, nuttiness and crunch.

  • Frosted Mini-Wheats Little Bites Cinnamon Roll cereal

These eight-layer shredded wheat biscuits are half the size of regular Frosted Mini-Wheats, with a light layer of frosting on one side and a delicious cinnamon sugar blend. Each serving is an excellent source of fiber and is made with 100-percent whole grain.

  • Kellogg’s Raisin Bran Cinnamon Almond cereal

With two scoops of naturally sweet raisins and toasted bran flakes sprinkled with cinnamon and crunchy almond slices, Kellogg’s Raisin Bran Cinnamon Almond is a satisfying new option that is low in fat and an excellent source of fiber.

What do you think about these new products?



7 thoughts on “Kellogg Introduces Nearly Two Dozen Products in Early 2012

  1. It just shows how crowded our marketplace is. Not just in food/nutrition, but everywhere. More and more products are being split into newer, more effective products, but to the educated ones, the original product does the same job as two or three products now. People are getting more picky and expecting more from each product. As a result, “new” products are flying onto the shelves simply to appease and satisfy us, the customers. Plus, the more sugar these products are packed with, the more people are going to keep going back to them. It’s funny how programmable we are as consumers. Manufacturers and big business has a stranglehold on our needs and wants.

    • Thank you for the comment! I completely agree with you 100% and am so happy to see how knowledgeable you are on this topic! There are so many processed products out there, it’s unbelievable. Every company is working to make their customers happy by developing more and more when all we really need is less and less! What people don’t realize is how we should be sticking to fresh foods rather than all of these processed foods to keep our bodies healthy.

      • Yeah, it’s very tough to come across something now that hasn’t been processed in some way. And how ridiculous is this, people are getting scorned or frowned upon for spending twice to three times more at the grocery for healthy foods, compared to the cheaper, sodium packed options. At least that has been my experience anyway. You’d think friends and family would be happy and proud, but it’s more like, “you spent that much?” And I completely agree with you, people need to realize eating less is good. But we’ve already surpassed the “super size” level. Meaning, people expect to be served huge portions when they eat at a restaurant. So of course, if there’s ever legislation passed on serving sizes in restaurants, there will be an outrage because once people have been exposed to something for so long, it’s expected to stay that way. Sorry, I really care about my health and I love talking about this kind of stuff. What else do you think?

      • Don’t apologize for caring about your health! It is excellent and wonderful to hear someone concerned about this topic! Portion sizes are definitely a huge issue and probably one of the most important that people need to start learning more about. In my opinion, I feel it would be helpful to have mandatory nutrition classes in elementary, middle, and high schools because from my experience, there was absolutely none of that. By teaching individuals at a younger age, I believe will help those make wiser choices as well as teach their families about eating habits. And you are completely correct about restaurants and fast food places serving double or quadruple the amount of what our bodies should really be consuming– and that our bodies and minds are getting used to seeing and eating that amount. Education is key to the public and nutrition should be a priority in schools, hospitals, restaurants, nursing homes — EVERYWHERE! (at least in my opinion) I don’t know what it would take to make people understand “you are what you eat” and most people don’t realize that until it’s too late. I appreciate your feedback and we can keep this conversation going if you’d like! Thanks again.

  2. Well, thank you. Same for you. There are only a few people I can have discussions like this. And I’m always thinking about, “what kind of effect will this have on my body?” Just recently, I decided not to drink because I knew for one, I’d definitely be suffering the next day and two, it dehydrates the body and decreases protein synthesis. So it’s essentially “anti-protein.” But anyway, I get off topic real easy when it comes to this subject. Mandatory nutrition classes is such a great idea, but I think they’ll only eventually be put on the chopping block, like most physical education classes, which are almost obsolete now. I would love to see local elementary, middle, and high schools have nutritionists and dietitians design diet programs, specific to school districts, but it all comes down to money and convenience. It’s much easier for public schools to have/serve government subsidized food, that’s much easier to deliver, prepare, and serve. And this idea would solve so many weight problems. But the key is the parents. If the parents aren’t on board, then the children are going to see these classes as “unnecessary” or “well my parents don’t cook like this so why should I even care?” Teaching them in school is critical because of time allotment. Kids are in school, under supervision of teachers more than their parents, so this is the opportune time to make an impact in their lives. Not just, “oh I have to take this dumb nutrition class,” but have life lasting tips and knowledge of food. So true, “you are what you eat.” It’s sad how people lose track of their health as well. I think we’re in the minority, but I’m so conscious of all these healthy lifestyle choices. If only everyone else can be this way, not boastfully saying.

    • Parents really do play a huge part in a child’s healthy lifestyle as well. That’s why I believe it’s necessary for both to receive education on nutrition. Along with teaching children in schools, packets and readings should be sent home to families as well to get everyone involved. I believe nutrition is starting to become more popular than it has been in the past. Recently, from articles I have read and research I have done, some elementary schools are actually taking positive steps in the right direction. Changing requirements for school lunches in some areas, taking away vending machines and limiting sugar consumption are all positive ways to help fight obesity and teach younger children positive steps in the right direction. However, like you said, it all comes down to when they get home to their parents and how they react to a new lifestyle change. It can be positive or negative for some people, and that’s why it’s important for people to take small positive steps to eventually realize living a healthy lifestyle isn’t as hard as we think once we finally do it. Sure, it may be time consuming to plan out meals or cook a healthy meal rather than being served at a restaurant or stopping for a quick bite on the way home from work, but what people don’t understand is how much their body will thank them in the end.

  3. Oh yeah for sure. But should we rely on this communication path from teacher to child to parent? Or it could just be mailed or emailed to the family, never mind. Good idea! Maybe there could be a mandatory nutrition class each semester for parents to attend. Similar to a parent-teacher conference where parents have designated times to meet with a dietitian or nutritionist. Yes, nutrition is becoming more popular because research is becoming more readily available. Where most research was university based in libraries and indexes before, we can now access educational information not only on Google Scholar, but on our daily tabs of msn, yahoo, or womens/mens health. It’s everywhere like you said, but it’s still not getting through to people. And yes, you brought up a good point. Eating healthy is time consuming. But it doesn’t have to be. And that’s where knowledge and education comes in. The problem is, we’re fighting an uphill battle against convenience. We’ve been programmed to choose and act out of convenience. What takes an hour or so to completely prepare, we can just get a “hamburger” down the street in 5 minutes. Everything about our evolving society is based around ease and simplicity. And it shows in our ever increasing population of overweight and obese people.

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