The Coca-Cola industry is taking initiative in raising public awareness on the obesity issue in their new advertisements on television. They will begin airing commercials of Coca-Cola’s record of providing drinks with fewer calories over the years but will note that weight gain is the result of consuming too many calories of any kind — not just soda. Later this year, New York City is said to be the first in the nation to put a cap on the size of soft drinks sold in public areas. Also, under consideration is putting the amount of activity needed to burn off the calories in a drink on cans and bottles. I think this would be a great idea in order to gain public recognition of how much time would have to be spent exercising in order to burn the amount of calories consumed just from a bottle or can of soda.
Also, when PepsiCo Inc., the No. 2 soda maker, recently signed a wide-ranging endorsement deal with pop singer Beyonce, critics called for the singer to drop the contract or donate the funds to groups that fund health initiatives.
What are your thoughts/comments on this?