The next time you pick up Gatorade to re-store your electrolytes, you might want to rethink your decision. How does the FDA approve Gatorade to contain the ingredient brominated vegetable oil? The ingredient shares an element, bromine, with some flame retardants used in furniture and plastics. Some studies on BVO indicate it can build up in fatty tissues and cause reproductive and behavioral problems in rodents.
It’s illegal to use the chemical as a food additive in the European Union, India, Nepal, Canada, Brazil and Japan, so why not the United States? Other ingredients that are allowed in American food but not in other countries include certain artificial colors and additives to flour.
How can we stop this? Are you aware of this ingredient in your drink? What are your thoughts/comments?
A conclusion of new research by T. Bettina Cornwell of the University of Oregon and Anna R. McAlister of Michigan State University have found that water could change the way we eat.
60 US young adults and 75 US children were surveyed about their food and beverage intake in this study. Older participants favored the combination of soda served with salty, calorie-dense foods rather than soda and vegetables. Preschoolers ate more raw vegetables, either carrots or red peppers, when accompanied with water rather than when accompanied by a sweetened beverage.
“Serving water, McAlister said, could be a simple and effective dietary change to help address the nation’s growing obesity problem, which has seen increasing number of diabetes cases in young adults and a rise in health-care costs in general.”
It’s important to start teaching children to drink more water instead of tasty, high calorie drinks. The earlier children start learning to drink more water with their meals, the more they associate this habit into their lifestyle rather than high-caloric beverages.
As of May 9th, McDonald’s launched a “healthy” drink, Fruitizz, for children. But should a healthy drink contain 12 teaspoons of sugar? It gives children one of the recommended five portions of fruit and veg a day, however, a large 500ml cup contains 200 calories and 49 grams of sugar.
Health officials recommend that children get no more than 50 grams of sugar in a DAY. “Food marketing to children negatively influences the dietary choices and the health of society’s most vulnerable citizens.”
“Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola. Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category. Pepsi NEXT is crafted from the right mix of cola flavor and a blend of sweeteners to closely mimic the taste curve of a regular cola.”
What do you think about the new Pepsi NEXT product? Will you be a consumer of this product? Even though there is 60% less sugar than Pepsi-Cola, does that make it healthier?