Eat Too Much At Your Super Bowl Party?

By some estimates, the Super Bowl is one of the biggest feasting events in the United States (second only to Thanksgiving dinner) and accounts for $55 million in food and beverage purchases.

Here are some statistics for you:

  • Almost 15,000 tons of chips and 4,000 tons of popcorn are consumed
  • Twice the average daily amount of snack foods are consumed, about 30.4 million pounds
  • Some 12 million pounds of avocado are sold in preparation for the game so Americans may gorge themselves on an estimated 8 million pounds of guacamole
  • Sales of flavored snack crackers increase 68 percent
  • Sales of frozen breaded mushrooms increase 36 percent prior to the Super Bowl
  • Sales of processed cheese loaves increase 30 percent the week before the Super Bowl
  • Sales of frozen shrimp increase 29 percent
  • There is $237.2 million spent on soft drinks at grocery stores during Super Bowl week
  • There is an additional $11.8 million spent in sales of beer
  • Frozen pizza is the top Super Bowl seller at grocery stores

Did you eat too much on Super Bowl Sunday? What are some of your ideas of eating less?


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Kellogg Introduces Nearly Two Dozen Products in Early 2012

Are you a fan of Kellogg’s products? Well it looks like they are coming out with new products to satisfy their customers..


  • Kellogg introduces nearly 2 dozen new products in the U.S. and expects 15% of 2012 global sales to come from products introduced in previous 3 years.
  • New snacks from Special K include Cheddar and Southwest Ranch cracker chips and granola bars with fiber and protein.
  • Eggo introduces Simply Eggo waffles made without artificial color, flavoring or preservatives and hand-held on-the-go Eggo Wafflers.
  • Kellogg’s launches new cinnamon-inspired flavors of Frosted Mini-Wheats Little Bites® and Kellogg’s Raisin Bran® plus caramel nut Crunchy Nut.

In the frozen food aisle, Kellogg is introducing several new products, including Simply Eggo waffles made with no artificial colors, flavors or preservatives. For families seeking an on-the-go breakfast with no syrup required, Eggo is introducing hand-held Eggo Wafflers. In addition, as more and more consumers cut back on meat consumption, MorningStar Farms® introduces veggie Meal Starters™ meatballs, a convenient new option for recipes that call for traditional meatballs.

Kellogg Company’s portfolio features new additions to the Special K lineup, including new Cheddar and Southwest Ranch varieties of the extremely popular Special K Cracker Chips. New Special K Granola bars provide consumers with a satisfying snack choice that includes 4 grams each of fiber and protein. Cookie lovers will enjoy new options from Keebler®, including new Jumbo Fudge Sticks Mint cookies and Fudge Stripe Dark Chocolate cookies.


  • Krave cereal

Krave cereal is a crispy, multi-grain shell outside with smooth real chocolate inside. Available in two flavors – Chocolate and Double Chocolate – Krave is based on a cereal that is already a hit in Europe.

  •  Crunchy Nut Caramel Nut cereal

The newest variety of Crunchy Nut features golden corn flakes drizzled with caramel and topped with real peanuts in every bite. It’s a delicious combination of sweetness, nuttiness and crunch.

  • Frosted Mini-Wheats Little Bites Cinnamon Roll cereal

These eight-layer shredded wheat biscuits are half the size of regular Frosted Mini-Wheats, with a light layer of frosting on one side and a delicious cinnamon sugar blend. Each serving is an excellent source of fiber and is made with 100-percent whole grain.

  • Kellogg’s Raisin Bran Cinnamon Almond cereal

With two scoops of naturally sweet raisins and toasted bran flakes sprinkled with cinnamon and crunchy almond slices, Kellogg’s Raisin Bran Cinnamon Almond is a satisfying new option that is low in fat and an excellent source of fiber.

What do you think about these new products?